The 8th Annual Media That Matters Film Fest will kick off on May 28 with a screening of the winning shorts at the IFC Center in NYC. But, one of the beautiful things about this fest is that it is online and anyone can watch the films! Full line-up (ttile followed by award) after the jump.

I don’t usually post call for entries, as there are plenty of bulletin boards for that, but I’m making an exception here – not only is it the very cool SXSW and the prizes are awesome, but I’m lucky enough to be invited to be on the jury. Submit your best work so we will have to thumb wrestle war to choose! (Photo from SXSW Clicks 2006 – Playing Chicken)

“To be eligible for the SXSWclick event, shorts must be under 10 minutes in length and can be submitted on DVD. Full rules and regulations for the fest are available on the official site. On June 25, SXSW will announce three finalists in five different shorts categories: “Old School Shorts” (narrative), “Really Real Shorts” (documentary), “Sound Checks” (music video), “Animate It” (animated), and “What the F?” (humor and/or experimental). The finalists will be judged by audience votes and jury consideration. There is an assortment of special prizes for the winners, including the one Grand Jury Prize taken from all five categories, which will include a MacPro Workstation and Apple Cinema Display courtesy of iThentic.”

Get the full scoop at Matt Dentler’s blog>>