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Agnes Varnum is a freelance writer, film programmer and communications manager for the Austin Film Society. She is the primary contributor to doc it out and Tribeca Film Institute's Resources.

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When FB Ads Work

The idea of those fan pages on FB is that you add yourself as a fan of something and they then attach you to advertisements. I saw one a while back that showed Karina Longworth’s profile with a film and a company I was sure she wouldn’t advertise (post). Here is when it works the “right” way (Zellner and his brother made the film advertised, which premiered at Sundance):

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